In this years "618" data, the sales of camping-related products are outstanding. From 8 p.m. on May 31 to June 18, JD.com’s hourly sales increased by 77% year-on-year, of which sports outdoor products increased by 662% year-on-year, which is one of the highest-growing categories. Sales of sportswear, sports shoes, camping supplies, etc. The amount increased by more than 10 times year-on-year.

Not only online, the data provided by Intime Department Store shows that the sales of childrens clothing, toys, whitening, sunscreen, summer clothing, outdoor travel and other categories in offline shopping malls have grown rapidly. Since the end of May, the sales of sunscreen clothing alone has increased by 34%. , while the sales of swimming goggles increased by 68%.

The person in charge of Pathfinder e-commerce introduced that in order to cope with the current situation of camping fever, in terms of product portfolio, this years "618" recommends more camping equipment products in addition to the sunscreen clothing recommended in previous years. This year, Pathfinder is stocked separately for two consumer groups. It recommends different product combinations for primary users who are interested in trying and sophisticated users who have certain requirements for camping products. In addition, according to consumers requirements for the appearance of camping products, Pathfinder has prepared Doraemon co-branded models, Hermès collaborative artist co-branded models, TEENIE WEENIE co-branded models and various camping equipment co-branded with JD.com to maximize the satisfaction of consumers camping needs.

The relevant person in charge of Sanfu Outdoor told reporters that X-BIONIC is the core brand of the company, and it is also the focus of this years "618" stocking, "We also noticed that the recent sales of camping equipment have increased significantly, so camping equipment is provided in the Sanfu Tmall flagship store. s collection page entry, the goods are fully stocked".

In terms of delivery, the person in charge of Sanfu Outdoor said, "Our core warehouse is located in Suqian, Jiangsu, and there are Sanfu offline stores distributed in many provinces and cities across the country to deliver goods. At present, except for areas that cannot be delivered due to epidemic control, our delivery Goods are normal".

Pathfinder also introduced that a plan has been made in advance for the epidemic. At present, e-commerce warehouses are mainly concentrated in Tianjin, and the epidemic problem has been basically solved without affecting delivery. In addition, Pathfinder has delivery warehouses in many places across the country. Through internal deployment, warehouses are set up in many places and deliveries are made in many places to ensure supply and logistics during the big promotion period.

In terms of marketing, the approach of Pathfinders e-commerce team has also changed this year. Focusing on the main product of camping, a marketing combination of clothing + camping + shoes has been carried out to drive the sales of peripheral products. During the event, there will be an exquisite camping gift bag worth 10,000 yuan and 100 leisure camping gift bags worth 1,000 yuan. "I hope that these activities launched this year can bring consumers a different experience and satisfy everyone as much as possible. One-stop shopping for all products for camping and outing needs.”

Pan Yuming, a retail expert from the China Chamber of Commerce, believes that this years "618" is crucial to the industry and will directly affect the recovery of business confidence in the second half of the year. Compared with the previous two years, shopping malls and brands will be more active in responding to "618" this year. try harder.

The above-mentioned person of Pathfinder said that while greatly benefiting consumers, it will maintain the overall balance of payments by increasing the unit price and joint rate of customers, and adjusting the comprehensive profit rate.

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